University of Amsterdam

Founder & Strategy Director at Orangedotcom [We're hiring!]

Amsterdam, North Holland, Netherlands

First class digital marketingProven track record for more than 10 years; • Emerce100 best in class - 2016, 2019, 2020, 2021; • Dutch Search Awards winner/nominee - 2016, 2017, 2018, 2019, 2020; • FD Gazellen award - 2016, 2017, 2018; • Customer retention and life-time value above industry average; • Employee churn lower than industry average.Strategy, SEO, SEA, Social, Display/Programmatic, UX, Web Analytics, CRO/personalization.Clients: Red Bull, Onefit, Tele2, IMC, Brunel, MTV, Bynder, Winparts, Babboe, Tony Chocolonely, QWIC, Cavallaro, ANWB, Roamler, Talpa, Parkmobile, Carnext en many more.

Orangedotcom Online Marketing

Founder & Strategy Director

Samsung is one of the biggest successes of 2012, making it into the Interbrand top-10 list for Best Global Brands. In line with this, my responsibility is taking search engine marketing to the next level and striving for ‘search excellence’.Responsible for managing search engine marketing for Samsung Benelux (The Netherlands and Belgium), both Search Engine Advertising (SEA) and Search Engine Optimization (SEO).Important aspects: -	Play an advisory role on online marketing and/or campaign management -	Shape and develop digital roadmap and online marketing strategy-	Structure processes and communications internally and with (media)partners-	Give SEM a (more) central role in the digital team and within the organization as a whole-	Set new goals and KPI’s-	Optimize and manage all Pay Per Click (PPC) campaigns and SEO operations-	Improve reporting and web analytics-	Share knowledge, write guidelines and train digital team and divisions

Samsung Electronics

Interim Search Engine Marketing Consultant

Event Sentiment is specialist op het gebied van event-evaluatie. Uw evenement is geslaagd wanneer alle aanwezigen met het juiste gevoel huiswaarts keren. Om dit te bereiken biedt Event Sentiment u inzicht in de belangrijkste ervaringen en meningen van bezoekers, exposanten en sponsoren.Met overzichtelijk vormgegeven rapportages en de mogelijkheid tot benchmarking, maakt Event Sentiment uw succes meetbaar. U wordt in staat gesteld uw evenement te kunnen verbeteren.

Event Sentiment

Owner

Online Marketing:• Search Engine Advertising• Google Adwords• Affiliate Marketing• Search Engine Optimization• E-commerce

ProLead Consultancy

Entrepreneur

Online marketing consultant at an interactive media agency. Media Contacts provides data driven media solutions across all interactive channels; digital, direct response, relationships based media. Clients are: KLM/Air France, <a href="http://Expedia/Hotels.com">Expedia/Hotels.com</a>, Accor Hotels, Rabobank, Capgemini, Alex/Binck Bank, Peugeot/ Citroën, World of Warcraft, Dienst Justitiele Inrichtingen.

Michael Hardeman