Michael Griffin

Michael Griffin is a seasoned professional with over 20 years of experience in performance marketing. He is the founder of Adlucent, a rapidly growing advertising company in the US catering to clients in various retail sectors. Michael played a crucial role in steering Adlucent's strategic direction, technological advancements, and shaping its organizational culture.

Before establishing Adlucent, Michael Griffin pursued a Doctor of Philosophy degree in Analytical Chemistry at the University of Texas at Austin. His doctoral research focused on leveraging advanced analytics for medical diagnostics. Additionally, he holds a Bachelor of Science degree with honors in Chemistry from Davidson College. Michael is also a recipient of the prestigious Watson Fellowship.

Michael Griffin has held key positions in notable organizations, including serving as the EVP of Strategy and Data at Advantage Digital within Advantage Solutions. Notably, he has been a member of the Board of Directors at the National Retail Federation Shop.org. Michael has also taken on roles such as CEO, CTO, and a part of the PhD program in Analytical Chemistry at the University of Texas.

With his diverse background in marketing, technology, and analytical chemistry, Michael Griffin possesses a unique skill set that blends strategic vision with analytical proficiency. His expertise spans across performance marketing, data strategy, technology implementation, and organizational leadership.