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Michael Greenberg
Digital Operations, Content, Automation
Michael Greenberg is a business professional and entrepreneur with a focus on digital operations, content, and automation. He is the founder of 3rd Brain Digital Operations & Automation, a company he established in October 2022.1
Greenberg describes himself as being obsessed with systems to manage businesses, life, and investments. He employs data-driven testing, content, and partnerships to minimize risk while maximizing returns.1 His approach to business is centered around using automation, AI, and digital operations to increase efficiency and productivity.13
Prior to founding 3rd Brain, Greenberg was the owner of Call For Content, a top podcasting agency, which he sold in 2021.1 He is currently writing at gentoftech.com, where he shares his insights on business philosophy and his journey to grow his ecosystem to $100 million and beyond.2
Greenberg is active on social media platforms, using the handle @GentOfTech on both Twitter and LinkedIn.23 He maintains a public journal and offers a newsletter about business philosophy.2
In terms of his professional values, Greenberg emphasizes:
- Being present and respecting others' time
- Providing value in partnerships
- Challenging beliefs
- Continuous improvement
- Making real connections
- Honesty in thought, opinion, and word
- Performance as part of the job
- The importance of knowledge, which he defines as a combination of execution, theory, and experience2
Greenberg positions himself as a Digital Operations Partner, focusing on B2B, automation, AI, and operations. He is writing about his journey to become what he calls a "Modern Industrialist," with a philosophy of "Spend Less, Make More".3
Highlights
Optimizing operations is key, not comparing tools.
Identify bottlenecks, analyze workflows, and strategically automate processes.
This compounds towards a more efficient and scalable business.
Unforgettable lessons after implementing tactical AI for a year:
- Tools must communicate seamlessly.
- Pinpoint primary data sources.
- Document business processes thoroughly.
- Bridge technical skills with business needs.
Learning these changed my perspective.