Mike Golden

Michael Golden is the President of Brandigo China, a marketing communications agency based in Shanghai. He founded the company in 2004, originally known as Adsmith China, and has since established it as a key player in the marketing landscape, particularly for B2B and consumer brands operating in China. Under his leadership, Brandigo has worked with notable clients including Costco, Henkel, and the UK Department for Business and Trade.124

Golden has over 25 years of experience in Asia, with significant time spent in China, Japan, Singapore, and Thailand. He holds a Bachelor’s degree in Asian Studies from Cornell University and an MBA from the University of California, Berkeley. His expertise encompasses various aspects of marketing such as brand strategy, digital marketing, social media management, and public relations.123 He is also fluent in Japanese and has professional proficiency in Chinese.3

In addition to his role at Brandigo, Golden is recognized for his contributions to the marketing community, including co-hosting the "Radical Global Marketing Podcast," where he discusses global marketing trends with industry leaders.3 His work has earned him accolades, including being dubbed the "Branding King of Shanghai" by City Weekend Shanghai in 2010.2

Overall, Michael Golden's extensive experience and strategic insights have positioned him as a prominent figure in the marketing sector within China.