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Michael Gluck
Founder at VGM
Professional Background
Michael Gluck is a dynamic professional with a rich background in communication, commerce, and market research. He is known for his innovative thinking and leadership skills, having made significant contributions in various roles throughout his career. As the Founder of VGM, a company that specializes in value-driven growth marketing strategies, Michael harnesses his educational background and professional experiences to drive impactful results for clients. His entrepreneurial spirit reflects his commitment to staying ahead in the ever-evolving landscape of business and marketing.
Prior to founding VGM, Michael honed his analytical skills at Electronic Arts (EA), one of the biggest names in the gaming industry. There, he worked as a Market Research Analyst and Demand Planner, where he was instrumental in conducting market analysis that helped steer product development, ensuring that the games released met consumer expectations and market demands. His time at EA allowed him to gain in-depth knowledge of consumer behavior, data analysis, and strategic planning, which continue to inform his approach at VGM.
Education and Achievements
Michael Gluck completed his Bachelor of Arts (B.A.) in Communication and Commerce with a focus on Japanese at the prestigious University of Pennsylvania. His education not only provided a solid foundation in communication strategies and commercial principles but also introduced him to diverse perspectives through language studies. This unique blend of skills enhances his ability to connect with a wide range of stakeholders in his professional life and lends itself to cross-cultural communications, particularly in settings that require an understanding of both Western and Asian markets.
Michael’s academic journey has given him a robust understanding of how effective communication plays a crucial role in business success. His proficiency in Japanese allows him to engage with clients and partners in Japan and beyond, further expanding VGM's reach and effectiveness in international markets.
Achievements
Throughout his career, Michael has achieved notable milestones that underscore his expertise and leadership in the field. As the founder of VGM, he has successfully built a brand that resonates with businesses looking for growth driven through effective marketing strategies. His ability to analyze market trends and consumer insights has enabled VGM to tailor solutions that meet the unique demands of various industries.
At Electronic Arts, Michael's contributions were pivotal in shaping the market strategies of some of the most popular video games. His work in demand planning ensured that production timelines aligned with consumer demand, minimizing risk and maximizing profitability for the company. The analytical skills that he developed during this time are now integral to the decision-making processes at VGM. Furthermore, Michael’s journey exemplifies a commitment to lifelong learning and adaptability in a fast-paced industry.
Tags
Market Research
Demand Planning
Founding
Business Strategy
Communication Skills
Cross-Cultural Communication
Entrepreneurship
Gaming Industry
Consumer Insights
Marketing Strategy
Location
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