Michael Flory

Michael Flory is an accomplished executive and entrepreneur with an impressive background in the travel industry. He holds a Master of Business Administration in Marketing from the University of Colorado Boulder and has worked for top organizations like Expedia Group and Starwood Hotels & Resorts Worldwide, Inc. Flory's extensive experience includes serving as CEO of Rovia and Cartrawler Americas, as well as VP of Distribution, Strategic Accounts, Product Development and Sales at Expedia Group. He has also provided advisory services to several startups, including Sips By, Flyr, Key.Co, and Directech Labs.

Currently, Flory is the founder and manager of Mrfh, a consulting firm that works with leading travel brands to drive growth through innovative marketing and distribution strategies. In addition to his impressive professional accomplishments, he is also a former board member of Oversee.Net and a sought-after public speaker on the topics of travel, entrepreneurship, and leadership.