Michael Fitts

Michael Fitts is the Executive Manager at Xprnc Media LLC, a role he has held since 2014. He is recognized for his entrepreneurial achievements in the music and technology sectors, notably for developing innovative software solutions for digital media distribution. One of his significant contributions was the creation of TouchMedia, which became one of the largest networks of digital media stations in the United States.1

Fitts's career began with the founding of INDIEgo Promotions in 1992, providing marketing and promotional services for independent artists and labels. He later established Synergy Music in 1996, focusing on jazz artists, and launched Synergy Distribution in 2002. His expertise spans various areas, including digital media aggregation, software design, and digital marketing.1

At Xprnc Media, Fitts oversees a platform that engages consumers through digital-out-of-home advertising, utilizing high-definition screens installed in high-traffic retail locations. The company targets a demographic that frequently consumes media and entertainment products, with its network reaching over 300,000 customers monthly.1

In addition to his current role, Fitts has held executive positions at other companies such as Kerja Media LLC and Synergy Distribution LLC since 2008, showcasing his extensive experience in managing multiple entities simultaneously.1