Michael DeVerna

Co-Founder & CEO at Fit!
Summary
Michael DeVerna is an accomplished entrepreneur and startup advisor with years of experience in growth and product development. He has a proven track record of building successful businesses from the ground up and guiding them towards profitable growth. Michael's expertise lies in optimizing operations, building and implementing effective marketing strategies, and driving product innovation. He studied business administration and management at the College of William and Mary and business entrepreneurship at the University of Rhode Island's College of Business Administration. 
Michael has held multiple leadership positions, including being the CEO of The Fit! app, the COO and Head of Growth of Wag Labs Inc., and the VP of Growth at Relcy, Inc. He is a co-founder of Fit! – a pre-launch startup company that aims to create a marketplace for personal trainers. Additionally, he provided advisory services to SOMA, Developer Auction, and other innovative startups. 
His past roles include Senior Product Manager (Virals/Analytics) and Product Manager (Virals/Analytics) at BranchOut, where he led the company's viral growth to over 300 million users. He has also held Product Manager and Director of Product positions at Pagefad LLC. Before branching out into entrepreneurship, Michael was the Online Marketing Manager and a Marketing Associate at Allied Home Mortgage.
Overall, Michael DeVerna is a well-rounded business leader with a proven track record. He is a results-driven individual with experience in the creation, development, and growth of successful businesses. 