Michael DeGagne

Michael DeGagne is currently the Chief Revenue Officer (CRO) at Liftlab, a marketing analytics company.1 Prior to joining Liftlab, he served as the Senior Sales Director at Moat, a digital measurement company acquired by Oracle.234

DeGagne has over 20 years of experience in sales strategy and business development, having worked for large data, analysis, and market research companies like Forrester, Experian, and Oracle.4 He is known for consistently hitting and exceeding his sales goals, achieving 229% of his annual plan in 2015 while at Moat.3

DeGagne has a strong background in the marketing analytics and measurement space, making him well-suited for his current role at Liftlab. The company is dedicated to helping marketers demonstrate the ROI of their activities and guide investment strategies.1