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Michael Darman
Innovation Manager at Nestlé
Michael Darman is currently the Growth Mission Manager for Snacking at Nestlé, a position he has held since November 2021. He is based in Solon, Ohio, and has been involved in various innovative initiatives within the company, particularly focusing on the snack segment. His work emphasizes creating products that meet evolving consumer demands for health, indulgence, and convenience in snacking options.23
In his role, Darman has contributed to the launch of several new products, including Nestlé Rallies Nut Butter Bombs, which aim to provide a healthier indulgence with less added sugar compared to traditional snacks. He has noted that a significant percentage of consumers are driven by the desire to treat themselves, especially during busy lifestyles, highlighting the importance of comfort snacking.145
Darman's background includes previous positions in innovation management at Nestlé, where he played a key role in developing forward-thinking strategies and products within the food industry.3
