Michael Covington

Michael Covington is a distinguished figure in the publishing industry, known for his innovative initiatives and leadership in digital strategy. During his tenure at David C Cook, he spearheaded groundbreaking projects that garnered industry recognition. Covington developed a unique hybrid study format combining print books with digital technology to enhance the reader's experience. He strategically brought audiobook publishing in-house, leading to increased profit margins and winning the Christian Book Award for Audiobook of the Year in 2022. His role in managing key author relationships ensured high-quality content standards and alignment with strategic goals. Covington's leadership extended to industry events, where he led program development for ECPA PUBu and contributed to the publishing community through the ECPA Bestsellers Committee. Additionally, he launched two successful imprints, Esther Press and Crux Studios, overseeing the publication of a graphic novel and new editions of The Action Bible. Through his strategic vision and innovative approach, Covington drove revenue growth, expanded the catalog, and implemented an Evergreen publishing strategy. With a strong foundation in marketing from Clovis Community College, he held key positions at David C Cook, Disciplr, Evangelical Christian Publishers Association, and The Master's - A Parable Christian Store.