Michael Coetzee

Michael Coetzee is a Product Designer at Aptos Labs, where he specializes in designing decentralized applications on the Aptos Blockchain. He has a robust background in product design, having previously led multiple product design teams at Wonder, a food technology startup valued at $3.5 billion. During his tenure at Wonder, he was instrumental as the first design hire and contributed to the company's rapid growth to nearly 1,900 employees within three years.12

Coetzee has over 15 years of experience in building digital products across various sectors, including financial technology, e-commerce, and enterprise applications. His educational background includes studies in Finance and Economics at Columbia University.13 In addition to his design skills, he is known for advocating analytically rigorous product and design thinking focused on growth and scalability.1

Outside of work, Coetzee expresses personal interests such as surfing and coffee, reflecting a well-rounded personality.3