Michael Cho

Michael Cho is the Co-Founder and CEO of MyMedicareBot, a company he co-founded in 2017. MyMedicareBot specializes in providing technology solutions for Medicare enrollment, lead routing, and analytics, aimed at helping health plans and brokers grow and retain their membership.12

Professional Background

Michael Cho has over 30 years of diverse experience in various roles across the financial and healthcare sectors. He began his career at Citibank as a Manager, where he focused on credit line management programs. He subsequently worked as a Managing Consultant at Towers Perrin, and later became a Principal at Price Waterhouse, contributing to the development of their Reengineering for Revenue services.1

In addition to these roles, Michael served as a Global Account Manager at Monitor Group, advising corporations on strategic issues. He was also the Vice President of Business Development at Brainrush, Inc., before founding DestinationRx (DRX) in 2001, where he held the position of President and CEO.14

Before establishing MyMedicareBot, Michael was the Chief Innovation Officer at CONNECTURE, overseeing strategy and financial performance in the Medicare segment.12

Education

Michael Cho earned an A.B. degree in East Asian Studies from Columbia University (1981-1985) and an MBA focused on Marketing Strategy from the UCLA Anderson School of Management (1988-1990). He also holds a Life and Health License from the California Department of Insurance, obtained in 2008.13

Current Role

As CEO of MyMedicareBot, Michael is committed to leveraging technology to enhance Medicare distribution solutions, ensuring that health plans can effectively serve their members. Under his leadership, the company was acquired by Insurance Technologies in September 2022, which has allowed it to expand its offerings within the Medicare market.24

Michael Cho's extensive background in strategic consulting and innovation positions him as a key figure in advancing technology solutions for the healthcare industry.