Michael Chernow

Michael Chernow is a prominent entrepreneur and founder of Kreatures of Habit, a lifestyle and wellness brand focused on promoting healthy habits through convenient nutritional products. He is also known for co-founding successful restaurant ventures, including The Meatball Shop and Seamore's, both located in New York City.

Early Career and Ventures

Chernow began his career in the restaurant industry at a young age, working in various positions from the age of 12. He launched The Meatball Shop in 2010, which quickly gained popularity and expanded to multiple locations. In 2015, he founded Seamore's, a sustainable seafood restaurant that emphasizes fresh, local ingredients.14

Kreatures of Habit

In response to the COVID-19 pandemic, Chernow pivoted his focus towards Kreatures of Habit, which he established in January 2021. The brand initially aimed to create a restaurant concept but shifted to a direct-to-consumer model, offering high-protein breakfast options designed for convenience and health. The mission of Kreatures of Habit is to inspire individuals to adopt healthier habits that can enhance their daily lives.237

Chernow emphasizes the importance of habits in achieving personal success, stating:

“Habits will make you or break you. We choose the ones that make you today”.2

He aims to provide products that not only taste good but also support overall wellness, reflecting his personal journey towards recovery and health after years of struggle with addiction.34

Personal Philosophy

Chernow's philosophy centers around authenticity and storytelling in business. He believes that every entrepreneur has a unique story that can inspire others, and he aims to use his experiences to motivate those looking for positive change in their lives.34 He also hosts The Kreatures of Habit Podcast, where he discusses routines and habits with various guests, further promoting his vision of wellness through commitment and consistency.56

Overall, Michael Chernow's journey reflects a blend of culinary expertise, entrepreneurial spirit, and a deep commitment to fostering healthy lifestyles through innovative products.