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    Michael Chen

    Vice President at ASRock Industrial Computer Corp. (Pegatron Group members, World 2nd largest EMS)

    Professional Background

    Michael Chen is a seasoned professional with over 28 years of experience in the industrial PC market. His career is characterized by a solid understanding and effective application of various business management strategies. He excels in vertical markets analysis, sales and marketing, team-building, and ensuring project success through effective business assurance practices. Michael has consistently demonstrated a remarkable ability to select, train, and retain self-motivated, customer-oriented sales talent. His exceptional skills extend to high-caliber presentation, negotiation, and closing business deals, making him a valuable asset in any organization.

    With a wealth of knowledge in both strategic and tactical planning, Michael is profoundly skilled in training and supervising sales teams. His expertise in sales presentations and closing strategies further amplifies his contributions to business growth and success. He has built robust global channel business distributor networks and has developed end-to-end (E2E) key account partnerships that flourish under his management. His competitive sales analysis skills have empowered organizations to tailor their offerings effectively, ensuring customized solutions for original equipment manufacturers (OEMs) and original design manufacturers (ODMs).

    Michael’s professional journey includes significant accomplishments in target marketing and penetration, customer relationship management, quota attainment, profit and loss (P&L) and financial reporting, budget management, and inventory distribution control. His comprehensive knowledge in these areas positions him as a leader capable of navigating complex business environments and driving results.

    Education and Achievements

    Michael’s academic background has provided a sturdy foundation for his successful career. He studied Executive Master of Business Administration (EMBA) in Global Enterprise Management at the prestigious 國立政治大學 (National Chengchi University), where he honed his business acumen and strategic thinking skills. In addition, he earned a degree in Electronics Engineering from 國立臺灣科技大學 (National Taiwan University of Science and Technology), where he acquired the technical expertise important in the industrial PC market.

    These educational experiences have not only equipped Michael with the necessary skills but have also deepened his understanding of complex technological concepts, enabling him to bridge the gap between engineering and business management effectively.

    Professional Experience

    Michael’s illustrious career includes key leadership roles within renowned organizations in the technology and industrial sectors. He currently serves as the Vice President of Sales at ASRock Industrial Computer Corp., a subsidiary of the Pegatron Group. In this role, Michael has been instrumental in driving sales growth and developing strategic initiatives that position the company favorably in an ever-evolving market.

    Before his current position, Michael was the IPC Business Unit Head and Associated Vice President at ASRock Incorporation, where he played a critical role in establishing the company’s foothold in various markets. His former roles include Sales Head of Asia Pacific Region Channel Business Development at Advantech, where he spearheaded initiatives to expand the company’s regional presence and optimize its sales processes. His expertise also extends to his position as Director of Sales (Kiosk BU Head) at Flytech Technology Co., Ltd., where he led the sales efforts for kiosk technology solutions.

    Additionally, Michael served as Director of Sales (Sales Head) at Boser Technology Co., Ltd., directing the sales team towards achieving ambitious targets. As a Sales Manager at NEXCOM International Co., Ltd. and Product & Sales Manager at Tou Li Medical Instruments Co., Ltd., he developed a vast array of skills that he applies today in his ongoing professional pursuits.

    Skills and Specializations

    Michael boasts good command of both English and Japanese, facilitating superior communication in diverse, international contexts. His ability to connect with clients, stakeholders, and team members alike enhances his effectiveness as a leader and cultivates a collaborative business atmosphere.

    His extensive experience and unique skill set position him as a respected authority within the industrial PC market. Michael's innovation in business strategies, coupled with his seasoned experience in sales and marketing, allows him to navigate complex market landscapes successfully while driving business growth and success.

    tags':['industrial PC market','business management applications','sales team-building','project-win assurance','customer-oriented sales talent','strategic planning','sales presentation skills','global channel business','E2E partnerships','competitive sales analysis','target marketing','customer relationship management','financial reporting','budget management','inventory control','Executive MBA','Electronics Engineering','leadership roles','ASRock Industrial Computer','Pegatron Group','Advantech','Flytech Technology','Boser Technology','NEXCOM International','Tou Li Medical Instruments','bilingual communication'],

    Michael Chen
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    Location

    Taipei City, Taipei City, Taiwan