Michael Chapman

Chief Client Officer at The Martin Agency

Michael Chapman is a seasoned C-level executive with extensive leadership experience across various industries, ranging from startups to large corporations. He is a subject matter expert in healthcare, insurance, and employee benefits, with a proven track record of achieving revenue growth, profitability, and ROI in changing markets. Chapman is an innovative and sales-oriented leader who understands operations, processes, and systems. He has successfully built strategic relationships with C-level decision makers, seized control of critical problems, and met customer commitments.

Chapman studied for his MBA in Marketing at The Ohio State University and graduated Cum Laude with a BSBA in Marketing & Psychology from Miami University. He has experience working in various organizations, including Vice President Biz Dev and Consultant at Self-employed, Healthcare, Insurance, and Managed Care Subject Matter Expert at TheMedicalInsuranceExchange.com, President, CEO & Managing Director at Bonny Products, Inc, Founding Principal at Group Benefits Advisors, President at Crisa SA de CV, Chief Operating Officer at Speech Privacy Systems, President & COO at American Pools and Fountains, VP Marketing at Newell-Rubbermaid Inc., and Product Manager at the J.M. Smucker Co.

One of Chapman's notable achievements was founding one of the first online employee benefits insurance agencies that implemented strategic SEO to drive leads and prospects for closing insurance products. Another notable accomplishment was turning around a struggling $150 million global division of a Mexican manufacturer by entering the US consumer product market and consolidating distribution centers. He increased sales and customer service levels in US and international markets by merging three sales forces and customer service call centers. Chapman has also turned around an unprofitable $20 million US manufacturing company by outsourcing the entire product line to Asia, shutting down manufacturing operations, and reducing SG&A.

Experience

Chief Client Officer at The Martin Agency (July 2022 - Present)

Chief Marketing Officer at CarLotz (December 2020 - July 2022); Chief Growth Officer at The Martin Agency (December 2018 - December 2020); Chief Strategy Officer (CSO) at The Martin Agency (June 2017 - January 2020); SVP/Managing Director-Strategic Planning at The Martin Agency (2014 - June 2017); SVP/Group Planning Director at The Martin Agency (2007 - 2014); Senior Planner at McCann London (2005 - 2007); Planner at The Martin Agency (2000 - 2005)

Education

Bachelor of Science in Religious Studies at University of Virginia (1992 - 1996); Master's degree in Marketing and Communications at VCU Brandcenter (1999 - 2001); MBA at University of Virginia - Darden Graduate School of Business Administration (2011 - 2013)