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Mike Carter
VP, Group Partner, Ad Ops at IPG Mediabrands
Michael Carter is a seasoned professional with over 25 years of experience in digital media, spanning across the US and EMEA markets.
Throughout his career, Michael has gained valuable insights in the ad technology sector, digital ad agencies, and the startup landscape, with involvement in multiple equity exits.
Notable highlights of Michael's career include managing American Express media internationally, selling Zoomf to a major UK newspaper holding company, and founding the search engine Zoomf.
His journey includes pivotal roles such as being part of the management team at Doubleclick Europe during a period of substantial revenue growth and contributing to the success of eSpotting Media.
Michael's specialties lie in all facets of digital marketing, particularly excelling in product strategy and development, while possessing a unique ability to bridge technology and business objectives.
