Mike Carter

Michael Carter is the Vice President and Group Partner of Ad Operations at IPG Mediabrands, where he has amassed over 29 years of experience in the digital media industry, starting his career in 1995. His expertise spans across various global markets, including North America, Asia-Pacific, and Europe, indicating a strong international presence in the advertising sector.1

Professional Background

• Current Role: VP, Group Partner, Ad Ops at IPG Mediabrands
• Experience: Extensive background in digital media with a focus on ad operations and strategic partnerships.
• Global Reach: Has worked across multiple regions, enhancing his understanding of diverse market dynamics.

Skills and Expertise

• Digital Media: Proficient in managing complex advertising operations and optimizing digital strategies.
• Leadership: Known for leading teams effectively and fostering collaboration across departments to achieve business goals.

Michael Carter’s long-standing career in digital media positions him as a key player in the advertising landscape, particularly within the operational aspects of media buying and campaign management.