Michael C. Newhouse

Michael C. Newhouse is a visionary and creative executive known for his strong strategic mind-set and innovative approach to marketing. With a wealth of experience in leadership roles, he excels at combining high-level digital marketing techniques with traditional advertising models to drive results.

As a turn-around specialist, Michael utilizes data and insights to increase market share, sales, and profit. He is skilled in leveraging statistics for creative brand positioning and sales channel development, resulting in substantial growth for the companies he has worked with.

Highly professional and adept at communication, Michael can effectively lead and sell programs to individuals at all levels within an organization. His expertise in Cognitive Behavioral methods and social media development has helped him create thriving communities with a focus on authenticity and transparency.

Michael's specialties include strategic marketing and business plans, sales channel development, brand development and positioning, creative management across various mediums, public relations, web and eCommerce strategy, social media management, marketing metrics, CRM, marketing campaigns, SEO, and experiential and event marketing.

Education-wise, Michael pursued post-MBA studies in Marketing at California Lutheran University, a Master of Business Administration with a focus on Business Administration and Organizational Management at Antioch University Santa Barbara, and a BA in Psychology from California State University, Long Beach.

Throughout his career, Michael has held key positions at reputable organizations such as Be Green Packaging, Roberts Surfboards RWSD, WCNGroup, A Design Partnership, Xibeo, Version-X, MRA mobile experiential, and Sidewinder Cycle, Inc. His roles have spanned from Director of Marketing and Sales to Vice President of Marketing, where he has consistently driven growth and success.