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Michael Brookes
Senior Human Factors Engineer at Roche
Professional Background
Michael Brookes is a distinguished professional in the field of Human Factors, ergonomics, and user-centered design. With a comprehensive background that spans over two decades, he has carved a niche for himself in the industry by passionately advocating for the integration of human factors into product and system designs. His professional journey showcases a deep commitment to enhancing usability and optimizing user experience through a meticulous approach that includes design thinking, task analysis, human error assessment, and risk analysis. Michael is an adept project manager known for his ability to lead multidisciplinary teams towards achieving innovative solutions tailored to the needs of users.
Michael currently serves as a Senior Human Factors Engineer at Roche, where he leverages his extensive expertise to contribute to the development of high-quality products that meet regulatory standards while ensuring optimal user interaction. In this role, he plays a pivotal part in the assessment and enhancement of user interfaces, making significant contributions to usability testing and compliance with guidelines.
Before joining Roche, Michael held a vital leadership role as a Human Factors - Device Manager at Novartis, where he was responsible for overseeing human factors engineering initiatives across a range of medical devices. His commitment to user-centered design during this tenure contributed significantly to the successful launch of various innovative healthcare products that are both effective and user-friendly.
Michael also possesses valuable experience from working on large-scale projects, such as his time at WorleyParsons, where he contributed as a Human Factors Engineer for the Tengizchevroil Future Growth Project. His work involved ensuring that human factors considerations were at the forefront during project development, which underscored his ability to link technical needs with human capabilities in complex environments.
As the Managing Director at Brookes Human Factors Engineering Ltd, Michael demonstrated his entrepreneurial spirit and commitment to applying ergonomics principles to enhance workplace safety and efficiency. His firm specialized in providing consultancy services that emphasized the importance of human factors across various industries, reinforcing that effective design goes hand in hand with safety and functionality.
Prior to these significant roles, Michael honed his skills and garnered rich experiences at Rolls-Royce. He initially joined as a Human Factors Engineer Intern and quickly advanced to the position of Senior Human Factors Engineer, where his input was integral to critical processes and system designs that prioritized human performance and safety in engineering applications.
Education and Achievements
Michael's academic foundation in ergonomics is anchored by his Bachelor of Science (BSc) in Ergonomics from Loughborough University, one of the leading institutions renowned for its engineering and design programs. His education has provided him with a solid understanding of human capabilities and limitations, which he systematically applies in his professional practice. Additionally, his time at Bramcote College further complemented his understanding of human factors and design principles.
Throughout his career, Michael has established a record of notable achievements, including leading successful ergonomic assessments that have led to measurable improvements in product usability and user satisfaction. His adeptness in human error assessment has also contributed to minimizing risks and enhancing operational safety in the various engineering sectors he has engaged with.
Achievements
- Usability Enhancements: Successfully executed multiple usability assessments, leading to design improvements in medical devices that significantly improved user satisfaction and safety.
- Project Management Excellence: Demonstrated exceptional project management skills by guiding cross-functional teams on large-scale healthcare and engineering projects, ensuring that user-centered design principles were embedded in every phase of the project lifecycle.
- Thought Leadership: Actively contributed to the dialogue around human factors and ergonomics through participation in industry conferences and seminars, helping to raise awareness on the importance of these fields in promoting system safety and user effectiveness.
- Innovative Solutions: Developed innovative ergonomic solutions that have been recognized for improving user interaction in complex systems, thereby enhancing overall functionality and performance.
- Mentorship and Training: Provided mentorship to budding human factors professionals and played an active role in training teams on best practices in user-centered design and human factors engineering, helping to cultivate a new generation of experts in the field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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