Michael Blatter

Michael Blatter is a prominent entrepreneur and innovator in the field of experiential marketing and art. He is the Founder and CEO of Transfix, a company known for creating immersive art experiences. Transfix, which opened in Las Vegas in April 2023, features a unique installation that includes over forty illuminated, kinetic artworks housed in a venue constructed from shipping containers. This project aims to provide a platform for artists and engage audiences in a transformative artistic experience.15

Prior to his role at Transfix, Blatter founded and led Mirrorball, an award-winning marketing agency based in New York City. Under his leadership, Mirrorball focused on enhancing brand experiences through creative and culturally relevant strategies, serving high-profile clients such as Perrier, L'Oréal, and Harley-Davidson.24 He is also recognized for founding KBA Marketing, a pioneering experiential marketing agency that was acquired by Interpublic Group in 1998, where he coined the term "influencer marketing" and developed key concepts in alternative advertising.34

Blatter's career began in the nightlife and hospitality industry, where he managed and produced events in various iconic nightclubs across New York and Chicago. His extensive background in event design and cultural engagement has established him as a leading figure in creating impactful experiences that resonate with audiences.13