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Michael Blanche
Co-Founder, Surfside - Identity & Marketing Leader - Building smart digital ecosystems
Michael Blanche is the Co-Founder and Co-CEO of Surfside, a technology company that specializes in building infrastructure, APIs, and software for custom ad platforms focused on personalized commerce, native ads, and sponsored listings. He is a serial entrepreneur with a strong background in advertising, commerce, and customer experience technologies.12
Before founding Surfside, Michael served as the Chief Technology Officer at SITO (NASDAQ: SITO), where he led engineering, product development, and innovation. He has also held executive roles such as Head of Product at Momentum and co-founded Comsite, demonstrating his extensive experience in creating customer-focused, cloud-based technology services.125
Michael’s expertise lies in identifying market trends and emerging products, and he is dedicated to building efficient, compliant, and intelligent solutions that leverage data in today’s multi-dimensional marketplace. His leadership at Surfside focuses on creating a privacy-safe solution that unifies customer data across marketing and customer-centric touchpoints, addressing challenges in customer acquisition and retention, particularly in regulated industries like cannabis.56
Surfside, founded in 2018, aims to empower brands and retailers by aggregating first-party data across all customer touchpoints, enabling advertisers to better understand, target, and measure their influence on current and future customers. The company’s innovative platform offers unique advertising opportunities that drive revenue, improve shopping experiences, and help businesses grow.36
Michael Blanche is also active on LinkedIn, where he shares insights and updates about Surfside’s developments and industry trends. His LinkedIn username is michaelblanche.47

