Michael Beach

Senior Associate, Planning for Takeda Pharmaceuticals

Michael Beach is a seasoned professional in the media industry, currently serving as the Chief Executive Officer of Cross Screen Media, a prominent media analytics and technology company specializing in simplifying video advertising. Prior to his current role, Michael co-founded Targeted Victory, a leading digital agency within the Republican party, boasting over 800 clients, $250M+ in revenue, and a team of more than 120 employees.

Highlights

Sep 28 · twitter

"The more YouTube pressures Netflix into producing more content at a lower cost, the more Netflix will have “to break [the business]” and undermine the studio side of its model."

Sep 28 · twitter

Great post by @alanwolk and @TVREV.

Key quote that explains why @TradeDesk making a TVOS is probably a train wreck:

"Many companies who come out of the digital space tend to forget that consumers have agency."

Mar 30 · Seeking Alpha

Facebook parent paying GOP firm to campaign against TikTok - report (NASDAQ:FB) - Seeking Alpha

Aug 24 · Campaigns & Elections

2016 Rising Stars - Campaigns & Elections

Experience

Senior Associate, Planning at Hearts & Science (April 2024 - Present)

Associate Media Planner at EssenceMediacom (February 2023 - April 2024), Shift Lead (Leader on Duty), Barista at Blue Bottle Coffee (July 2021 - February 2023), Assistant Roaster, Production Assistant at Gregorys Coffee (July 2016 - March 2020), Video Documentary Creator at Mike Looks At The Map (March 2018 - June 2019)

Education

Bachelor of Business Administration (BBA) in Operations Management and Supervision, Summa Cum Laude, GPA of 3.866 from Baruch College (2020 - 2022), Bachelor of Fine Arts (BFA) in Cinematography and Film/Video Production, GPA of 3.706 from New York University (2010 - 2014), San Marin High School (2006 - 2010)