Michael Bassal

Michael Bassal is a seasoned professional in the entertainment and sports marketing industry, currently serving as the Sales Team Lead EMEA at Riverside.fm. With a strong background in fan-based marketing strategies, Bassal specializes in helping clients increase engagement and ticket sales, particularly in the music and soccer sectors.

Education and Experience

Bassal holds impressive academic credentials, including:

• Master's degree in Global Entertainment and Music Business from Berklee College of Music
• Bachelor of Arts in Audio Production from SAE Institute of Technology in Milano

His professional journey includes various roles that have contributed to his expertise:

• Sales Technical Lead for Music and Entertainment at Tradable Bits
• Artist Manager at Knapsack
• Sponsorship Intern at Mixmag Media Limited
• PR Intern at Chart Room Media
• Client Services at Avant Gardner
• Artist Services at Nameless Music Festival

Skills and Expertise

Bassal's core competencies include:

• Developing fan-based marketing strategies
• Engaging with clients to boost ticket sales
• Networking and building connections in the music and sports industries

Recent Activities

Bassal has been active on LinkedIn, sharing insights and opportunities:

• He recently posted about opportunities for finance professionals and big-firm experts looking to break free from the corporate mold.1
• Bassal has also been involved in recruitment efforts, seeking dynamic Account Executives for Riverside.fm's mid-market team in both Israel (EMEA team) and Canada.2

Career Transition

It's worth noting that Bassal has experienced international moves in his career. In May 2021, he shared a post about leaving Canada after living in Vancouver for 2.5 years, indicating a transition in his professional life.3

Michael Bassal's diverse experience and expertise in entertainment and sports marketing, combined with his current role at Riverside.fm, position him as a valuable professional in the industry, particularly for those looking to leverage fan-based strategies and increase their market presence.