Michael Barclay

Michael Barclay is the Executive Vice President of Experiential at Essence Ventures. He is recognized as a leading figure in the field of experiential marketing, with a strong background in creating impactful brand experiences and events. Barclay has extensive experience in the industry, having previously held positions such as Senior Director of Brand Strategy and Experiential Marketing at Havas Street.

He is known for his innovative approach to experiential design, focusing on integrating marketing strategies that enhance audience engagement. Barclay has been involved in various high-profile projects and has contributed to discussions on event energy and experiential design through platforms like Bizzabo's podcast, where he shares insights on the importance of creating memorable experiences for consumers.23

Barclay's educational background includes attendance at North Carolina Agricultural and Technical State University, and he has over 25 years of experience in live events, theatre, and large-scale marketing campaigns.14 His work emphasizes the significance of culture and community in experiential marketing, making him a notable leader in this evolving field.