Michael Balducci is an accomplished digital marketing leader with over 20 years of experience generating over $1 billion in revenue for startups and enterprise brands. A graduate of Niagara University with a BS in Commerce, Marketing, Communications, and Fine Arts, Balducci has a passion for creating high-performing growth marketing systems that drive exceptional ROI.

Balducci's expertise includes a proprietary blend of strategies in Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Technical SEO, Link Building, UX/UI Design, Behavioral Design, Social Media Marketing (SMM), Lead Generation, B2B Marketing, DTC Marketing, SaaS Marketing, Growth Hacking, GTM strategy, SEM (paid search ads), Branding, Management Consulting, Fractional CMO, Online Press, Product Marketing, Content Marketing, Email Marketing, Business Strategy, Crowdfunding, Marketplaces, and Lean Marketing.

Formerly Director of Marketing at UpCounsel, Inc. (Acquired by LinkedIn & Enduring Ventures), Balducci also served as the Head of Product Marketing & Strategy at Intent HQ and Director of Marketing at Fundly (Acquired by NonProfitEasy). He also held senior marketing roles at Piryx, Inc. (Now Rally.org), Geary LSF, and Ninthlink. Balducci's career started in production at Evolution Film & Tape, and he served as a Business Development Manager for Euro-Sportring.

Today, Balducci is the CEO of INTENT SCIENCES, where he continues to help businesses grow more effectively online.