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Michael Bailey
Sr. Director, Global Media & Measurement, Media Lab
Michael Bailey is a prominent figure in the marketing industry, currently serving as the Senior Marketing Director for Global Media & Measurement at Google. He has a rich background in digital marketing and strategy, with extensive experience across various sectors, including banking and advertising.
Professional Background
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Current Role: At Google, Bailey is part of the Media Lab team, where he manages the company's advertising presence across all digitally connected screens. His responsibilities include planning and optimizing campaigns for Google’s products, such as Search, YouTube, and Google Play.12
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Previous Experience: Before joining Google in 2011, he held the position of Senior Vice President of Digital Marketing at Bank of America, where he established a digital center of excellence and led search marketing initiatives. His earlier roles also include positions at notable advertising agencies, where he developed digital media strategies for major brands like MasterCard and BMW.1
Education
Michael Bailey earned his Bachelor of Arts degree in English from the University of North Carolina at Chapel Hill. His educational background complements his professional expertise in crafting compelling marketing narratives.1
Personal Life
Originally from North Carolina, Bailey currently resides in Berkeley, California, with his wife Kelly and their twin sons, Aidan and Flynn.1
Overall, Michael Bailey's extensive experience and strategic insights make him a key player in shaping Google's marketing efforts on a global scale.