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Michael Arbisi
Distribution Channel Manager
Michael Arbisi is a seasoned Distribution Channel Manager at Trend Micro, a global security software company. Based in St. Petersburg, Florida, he has over 20 years of extensive experience in sales and marketing within the technology sector, particularly in managing distribution channels across the US, Canada, Latin America, and the Caribbean.
Professional Background
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Current Role: At Trend Micro since October 2007, Arbisi is responsible for the sales and marketing development of commercial and federal distribution channels, as well as reseller and VAR channels. He oversees revenues exceeding $60 million annually and is involved in various strategic initiatives including budget management, marketing plan execution, and channel incentive development.1
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Previous Experience: Before joining Trend Micro, Arbisi served as Vice President of Channel Sales & Marketing for Plextor Corporation for 12 years, where he managed significant revenue streams and was responsible for profit and loss across multiple distribution channels.1
Education
Arbisi holds a Bachelor of Science degree in Industrial Marketing from the University of South Florida.1
Achievements
He has received several awards recognizing his contributions to the industry, including:
- TechSelect Vendor Partner Growth Award (2015)
- Cloud Vendor of the Year (2013)
- Most Engaged Rep of the Year (2012) from Tech Data.1
Arbisi's expertise includes business planning, channel architecture, market segmentation, and competitive analysis, making him a key player in driving revenue growth and developing loyal partnerships within the technology landscape.1