Michael Aragon

Michael Aragon is a seasoned media and technology executive with over 25 years of leadership experience in operating and scaling high-growth businesses.2 He currently serves as a Senior Advisor at lululemon, a role he assumed on January 1, 2024, following the integration of lululemon digital fitness with Peloton.1

Career Highlights

lululemon: Aragon's most recent prominent role was as the CEO of MIRROR and lululemon digital fitness, a position he held from January 2022.12 In this capacity, he was responsible for:

• Building the product and platform serving the active fitness community on MIRROR
• Developing strategies to improve processes and culture
• Leading the formation of a strategic global partnership between lululemon and Peloton1

Previous Positions: Before joining lululemon, Aragon held several key positions in the technology and media industry:

• Chief Content Officer at Twitch (2017-2022)
• GM at VRV (2015-2017)
• Vice President & General Manager at PlayStation Network (2011-2015)
• Various roles at Sony, including VP of Business Development and Strategy (2007-2015)
• Senior Associate at Booz Allen Hamilton (2001-2004)
• Senior Strategic Planner at Intel (1994-1999)2

Leadership Philosophy

Aragon is known for his focus on team building and leadership development. He maintains an "operator's manual" that captures his insights on:

• Finding and managing high-performing teams
• Setting and executing goals
• Writing effective product requirements1

His approach to leadership emphasizes:

• Identifying high-agency individuals
• Setting clear goals and vision
• Ensuring diversity in teams, both in terms of background and thought processes1

Education

Michael Aragon is an alumnus of Dartmouth College's Tuck School of Business, where he earned his MBA.2

Throughout his career, Aragon has been at the forefront of technological innovations in digital content and community, consistently driving growth and innovation in the businesses he has led.