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Michael Allen
VP Marketing @ Republic Records • Marketer | Strategist | Leader | Digital Nerd
Michael Allen is the Vice President of Marketing Strategy at Republic Records, a prominent role he has held since September 2022. In this position, he is responsible for devising and implementing marketing campaigns for various artists, particularly in the pop and K-pop genres, including notable acts like TWICE, Stray Kids, and Swedish House Mafia.12
Career Background
Before joining Republic Records, Allen worked as a Digital Marketing Consultant and had significant roles at Universal Music Group, including Vice President of Digital at Verve Label Group and Associate Vice President of Sales and Marketing at ABKCO Music & Records. His extensive experience in digital strategy and influencer marketing has been pivotal in shaping his current role.123
Education
Allen holds a Bachelor of Arts from Southern Methodist University and a Master of Arts from New York University, which have contributed to his expertise in marketing within the entertainment industry.24
Personal Attributes
Described as an enthusiastic and engaging executive, Allen is recognized for his deep passion for music and his innovative approach to marketing strategies that maximize artist exposure on large platforms.1 He is based in New York City and continues to influence the music marketing landscape through his strategic initiatives.
