Micah McKay

Micah McKay is a brand development and growth strategist with a strong background in marketing and brand partnerships. Currently, he serves as the Principal at Okay Coyote, a creative marketing agency based in Los Angeles, California.1

Professional Background

Career Highlights

• Okay Coyote (2021-Present): As Principal, McKay focuses on creative marketing strategy and deployment1
• Huckberry (2017-2020): Served as Executive Director of Brand, where he:
  • Led marketing initiatives contributing to 72% revenue growth
  • Launched the company's first brick-and-mortar store
  • Built a sponsored content program generating $900k in annual revenue1
• Equator Coffees (Previous role): Developed significant marketing strategies, including:
  • Growing email subscribers by 120% YOY
  • Increasing active coffee subscriptions by 81% YOY
  • Building an affiliate program featured in major publications like CNN, Bon Appetit, and USA Today1

Creative Achievements

McKay is known for innovative marketing campaigns, including:

• Developing the Huckberry Field Guide series, which featured collaborations with artists like Wilco and Portugal the Man2
• Creating unique content and partnership strategies across various industries1

Professional Philosophy

He describes himself as a brand strategist with a passion for building purpose-driven brands through creative and impactful partnerships.13 McKay believes that the most successful brands are driven by social and cultural intentions beyond mere financial goals.

Education

• Graduated from Bowdoin College with a B.A. in Art History1