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Mi Thich
Digital Communications Manager at Julius Baer
Professional Background
Mi Thich is an accomplished communications professional with over seven years of robust experience in managing communications strategies in Zurich. As a Swedish-American with roots in California, Mi brings a unique blend of cultural perspectives to the projects she undertakes. Currently serving as the Digital Communications Manager at Julius Baer, one of the leading Swiss private banks, Mi has honed her skills in various facets of communications, including public relations, digital strategy, and community management. Her expertise enables her to formulate and implement successful communication campaigns that align with the organization's values and objectives.
Throughout her career, Mi has cultivated a strong proficiency in crafting compelling narratives and managing media relations, which have proven invaluable in maintaining and enhancing brand image. Her strategic approach to digital communications has allowed her to build engaging online communities that foster a strong connection between brands and their audiences. With her background in public relations and stakeholder management, she has successfully navigated the complexities of both internal and external communications in fast-paced environments.
Education and Achievements
Mi's educational background is as diverse as her professional experience. She graduated with a Bachelor of Arts in International Development from the prestigious University of California, Berkeley, which laid the foundational knowledge for her understanding of global communication dynamics and social strategies. In addition, she pursued studies in Political Economy at Lund University, where she gained insights into the economic factors influencing communication strategies in different regions.
Mi further enhanced her academic credentials by studying International and Global Studies at Albert-Ludwigs-Universität Freiburg im Breisgau, which equipped her with a comprehensive understanding of international relations and how they impact communication on a global scale. This combination of education not only sharpened her analytical skills but also made her adept at understanding and navigating multicultural environments.
Achievements
Over the years, Mi has demonstrated exemplary skills in digital strategy, successfully orchestrating social media campaigns that have garnered significant audience engagement and positive brand recognition. Her talent for community management has enabled her to build lasting relationships with key stakeholders, ensuring that communication flows seamlessly across various platforms. Mi is particularly recognized for her thought leadership publications, where she has contributed valuable insights into current trends and strategies within the communications field.
In her role at Julius Baer, Mi has led efforts that showcase her innovative approach to communications. She launched internal communication initiatives designed to engage employees and foster a culture of open dialogue, which has enhanced employee satisfaction and productivity. Furthermore, her efforts in external communications have elevated the organization's profile among its target audiences, positioning Julius Baer as a thought leader in the financial sector.
With her vast experience, educational background, and dedication to the field of communications, Mi Thich stands out as a key player in the industry. Her strategic vision and creative problem-solving abilities continue to drive successful outcomes for the organizations she serves.