Mesut Gorkem Eraslan

Mesut Gorkem Eraslan is a Principal Product Manager for Prime Video Monetization, specifically focusing on Live Sports Streaming Ads at Amazon. His role involves overseeing the integration of advertising strategies within live sports broadcasts on Prime Video, which has become a significant platform for streaming sports content, including exclusive rights to events like Thursday Night Football.

In recent years, Amazon has expanded its live sports offerings, significantly increasing the number of events available for streaming. This shift has created new opportunities for advertisers to reach audiences through targeted advertising and innovative ad placements during live sports events. Eraslan's work is crucial in developing and optimizing these monetization strategies, ensuring that they align with the evolving landscape of digital sports consumption and advertising technologies.135

Eraslan's expertise likely draws from a combination of product management and advertising within the digital media space, where he contributes to enhancing viewer engagement and maximizing revenue through effective ad solutions. His leadership in this area supports Amazon's broader strategy of integrating brands into live sports programming, thus enhancing the viewing experience while providing advertisers with valuable exposure to engaged audiences.24