Meryl Montgomery

Meryl Montgomery is an experienced marketing professional and entrepreneur currently serving as the VP of Marketing at Elix, a company focused on wellness and lifestyle CPG (consumer packaged goods) brands.23

Professional Background

Meryl has over 13 years of experience in marketing, working both on the agency side and directly with brands.1 Her expertise includes:

• Comprehensive 360-integrated marketing plans
• Go-to-market strategies
• Customer acquisition and retention
• Digital marketing
• Out-of-home strategies

Previous Experience

Before joining Elix, Meryl worked with several notable brands, including:

• BARBARI
• Casper
• BONOBOS
• MeUndies
• Thinx
• SOKO Jewelry14

She has also held positions at Broccoli Magazine and SimpleReach.4

Skills and Specializations

Meryl specializes in:

• Marketing Strategy & Management: Developing comprehensive marketing plans to meet business goals
• Content Strategy: Creating positive ROI strategies for earned and owned media
• Business Development: Assisting with various aspects of business growth, including fundraising, partnership expansion, and financial modeling1

Education

Meryl holds a degree in English, which she completed between 2007 and 2011.4

Current Role

As the VP of Marketing at Elix, Meryl leads the strategic growth of the company.2 She is based in New York and has over 500 connections on LinkedIn.23

Meryl describes herself as a data-driven marketing professional, entrepreneur, and writer with a focus on wellness and lifestyle CPG brands.3