Raffles Junior College

Nanyang Technological University

Product & UX Research at Gojek

Indonesia

- Lead, mentor and coach a team of researchers responsible to deliver user insights for developing product and marketing tactics and strategies for our financial services products through qualitative, quantitative and data analysis• Establish ways of working and best practices in managing research projects and developing a new product• Plan and conduct ideation workshops that leverage behavioural economics principles• Manage budget and headcount for the financial services research team• Collaborate with product managers and designers in developing new innovations and intuitive user experience in financial services industry• Part of the pioneer team that launched GoPay PayLater and grew its user base

Gojek

Research Lead - Financial Services

- Led and managed a team of designer, copy-writer and marketer responsible to deliver marketing campaign to acquire new GoPay PayLater users and retain existing users• Developed value proposition for GoPay PayLater and launched the first marketing campaign for PayLater outside Gojek ecosystem

Interim Branding & Marketing Lead - Financial Services

- Led and managed the design team responsible for designing the digital experiences of two homegrown fintech ventures and various Sinar Mas Group businesses• Delivered new insights on users’ behaviour, needs and wants, based on qualitative research and data analysis, across financial, insurance, property and retail industries• Identified new product opportunities through creation of consumer journey, and subsequently develop the service blueprint and design the MVP, leading to the launch of <a href="http://kelolaapp.com">kelolaapp.com</a> in 3 months, achieving 7,000 registered investors and 25 billion Rupiah AuM in 6 months after launch• Designed a p2p lending platform and its admin dashboard• Drove product development and adoption of new tools to optimize sales & operation• Structured and facilitated a brand design workshop with key stakeholders to flesh out persona of target consumers and determine its brand positioning• Collaboratively established the product development & innovation process in the company

Excellerate Labs

Strategic Designer & Researcher

- Conceptualised the Heyo product experience, a social networking app to connect strangers over shared interests, and designed the overall UX and its brand identity• Engaged in a cycle of data analysis, designing, prototyping and user testing to continuously improve the user experience• Created a user acceptance testing checklist to ensure the app could handle required tasks in real-world scenarios

Heyo Connect

Cofounder

- Worked with clients in US and Indonesia• Collaboratively developed personas of niche communities in United States based on qualitative and secondary research• Developed the brand vision and key values, and subsequently delivered the brand identity and its marketing collaterals• Reviewed the content and analytics of the legacy site, and developed a more intuitive information architecture covering 100+ pages• Designed the UI that is both desktop and mobile friendly, and managed the development of the website, ensuring no loss of SEO ranking due to the design overhaul• Increased organic site traffic upon completion of projects

mervv

Freelance Brand & UX Designer

- Delivered actionable insights and marketing strategy for clients such as Unilever, Mondelez, John Lewis, Diageo, Invesco and Cerebos• Managed the design offerings of the Singapore office, from producing concise infographic videos for CMOs to creating digital brand books for the entire company• Developed detailed consumer journeys and identified the business opportunity at each touch point as a foundation for product innovation• Synthesized consumer insights and developed actionable business strategies based on qualitative, quantitative and secondary research• Delivered semiotic and key codes analysis of the industry

Clear - M&C Saatchi

Designer & Associate Consultant

- Designed the UX and UI of clients’ websites and oversaw their development from prototypes to live websites• Conceptualised creative directions for both print and digital media

Flask Medialab

Junior Art Director

- Conceptualised exhibition space, event identity, poster and publication•	Processed design concepts into final artworks for production

amc asia

3D & 2D Designer Summer Intern

- Conceptualised logomarks and logotypes for new brands• Designed various marketing collateral ranging from digital banners to event backdrops

Merwyn Wijaya