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— Merrick
CEO of The Mega Smart Company - Mononymous
Merrick is an accomplished digital media pioneer, brand strategist, and transmedia producer with over 20 years of experience creating innovative products and experiences for Fortune 50 companies.
He is currently the CEO of The Mega Smart Company, an edutainment studio focused on making science engaging and entertaining.
Merrick founded Tangible Worldwide during the dot com downturn and served as the Agency-of-Record for major lifestyle brands like Pitchfork, MTV, and T-Mobile.
Previously known as Lakonic, he played a crucial role in developing Dove's 'Campaign for Real Beauty' and contributed to the growth of the digital agency through strategic partnerships with global advertising firms.
His influence extends to the rebranding of Urchin Software (now Google Analytics) and the evolution of Macromedia Flash in the mid-90s.
Diagnosed with a terminal heart condition in 2010, Merrick redirected his focus to mentoring entrepreneurs and angel investing until an experimental surgery in 2013 saved his life, rekindling his dedication to the industry.
He now leads a team at The Mega Smart Company, comprising top experts in media, technology, and science, to revolutionize the approach to science education.
