Meredith Vona

Meredith Hariton Vona is a highly experienced Vice-President of Digital Media Strategy with a career spanning over 15 years in various industries including Telecommunications, Quick Service Restaurant, CPG, Finance, Alcohol, Pharma, Entertainment, and Travel.

Currently, she holds a senior role at Cooper-Smith Advertising, leading a skilled team of digital planners, buyers, operations, and analytics. Her expertise lies in guiding the team to efficiently allocate resources to achieve client KPIs.

Meredith specializes in media planning, negotiation, buying, execution, optimization, and reporting of paid campaigns on multiple platforms with budgets ranging from $25K to $50MM+. She also excels in digital innovation and securing large media partnerships to enrich agency offerings.

Her skill set includes digital media strategy, integration across platforms, financial negotiation, innovation leadership, relationship building, team leadership, and excellent presentation abilities to audiences of all sizes. She is proficient in various programs such as DCM, DV360, AdWords, Tableau, comScore, and eMarketer.

Meredith attended Rollins College where she studied English Language and Literature, eventually advancing her career from roles like Media Planner at Modem Media to her current VP position at Cooper Smith Advertising.