Menisha McCallum

Menisha McCallum, MBA, is an innovative Senior Marketing Analyst with a strong background in conducting data research and analyzing consumer behavior to predict marketing spend.

With experience in developing strategic models, insights, and data intelligence, Menisha collaborates with stakeholders to identify new market opportunities and support marketing programs.

Passionate about leveraging technology to enhance analytical capabilities, Menisha excels in data visualization, modeling, and analysis using tools like Tableau, Python, and Salesforce.

Menisha's expertise spans market research, marketing forecasts, design thinking, statistical research, strategic planning, and digital marketing, supported by a foundation in both a Master of Business Administration in Marketing and a Bachelor of Science in Marketing.

Having worked in roles such as Marketing Operations Specialist, Marketing Analyst, and Market Research Specialist, Menisha brings a wealth of experience in client relations, process improvement, market trends analysis, and program coordination.

Menisha McCallum has a proven track record of success in driving marketing initiatives through a data-driven approach and a passion for empowering others with data science technologies.