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Menaka Gopinath
CMO | Brand Builder | Strategy, Growth and Operations Leader | CHIEF
Menaka Gopinath is the Chief Marketing Officer (CMO) at Project Management Institute (PMI), a role she assumed in June 2023.12 As CMO, she leads efforts to strengthen and enhance PMI's global reputation, overseeing all aspects of brand, communications, and marketing.1
Professional Background
Menaka has built a successful career as a strategic leader guiding Fortune 100 brands in engaging with consumers to build stronger customer-centric businesses.1 Throughout her career, she has worked with renowned brands such as Coca-Cola, Apple, Nike, Uber, P&G, and Meta.1 Her expertise includes:
- Leading-edge growth and marketing initiatives
- Applying advanced analytics
- Guiding growth marketing strategies
- Building integrated, cross-channel programs
Prior to joining PMI, Menaka served as President and COO of Graf Lanz, a direct-to-consumer sustainable fashion brand.1 She also led the Social Media Exchange (SMX) service line at Ipsos, one of the largest consumer insights firms globally.1
Education and Certifications
- BA in Economics and Communications from New York University
- MBA in Finance from the University of San Francisco1
- Certified Associate in Project Management (CAPM)® from Project Management Institute2
- Anat Baniel Method (TM) Neuromovement Practitioner certification2
Additional Roles and Involvement
Menaka is passionate about supporting purpose-driven initiatives in the business world.1 She:
- Serves on the Board of Mentors for Monday Night Mentorship, a career accelerator for marketers of color2
- Is a member of Chief, a private network designed to drive more women into positions of power2
- Previously served as a leader for the Women in Ipsos ERG and helped establish BRIDGE, an ERG focused on Anti-Racism, during her time at Ipsos1
Menaka Gopinath is known for her strategic thinking, collaborative leadership, and deep understanding of consumer behavior.2 Her leadership philosophy can be summarized by the phrase "Own it," which she uses as a guiding principle in her role as CMO at PMI.3
