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Melyssa Rossman
Head of Brand Strategy at Dragon360
Melyssa Rossman, a creative digital marketing strategy leader, integrates insights and brand truths to develop impactful positioning platforms, campaigns, and content.
With a current focus on assisting DTC/e-commerce brands in aligning core values with business goals for enhanced audience growth and resonance.
Thrives on problem-solving, starting from scratch, and creating communication plans and brand foundations.
Brings a diverse background working with brands in various sectors including alcohol, fashion, hospitality, travel, gaming, luxury, fintech, healthcare, nonprofit, and SaaS/startups.
Possesses a Bachelor of Arts in Journalism and PR with a Minor in English from Baylor University.
Professional experience includes being the Head of Brand Strategy at Dragon360 and holding marketing roles at Noteworth, Rise (created by Barclays), Rokkan, TRUST, Freelancers Union, Immigration Tango, Humane Society of Central Texas, and more.
Also has a background in journalism and PR, having served as a Public Relations Intern, Contributor, and Feature Writer at Baylor University Press.
Engages with a variety of strengths reflected in her personality type as an ENTJ and her Clifton Strengths of Individualization, Activator, Woo, Communication, and Input.
