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Melysa Rogen
Director of Marketing and Communications at Austin Opera
Professional Background
Melysa Rogen is an accomplished marketing and communications professional with extensive experience in the arts sector. Currently, she serves as the Senior Director of Marketing and Communications at Austin Opera, where she plays a pivotal role in promoting the organization’s mission, enhancing audience engagement, and developing effective communication strategies. Melysa's expertise in the arts has been cultivated over the years through various positions that have allowed her to meld her passion for music with her marketing acumen.
Before her current position, Melysa was the Director of Marketing and PR at the Fort Wayne Philharmonic, where she successfully led marketing initiatives and public relations efforts that helped elevate the profile of the orchestra within the community and beyond. Her career in the arts sector began when she took on the role of Marketing Assistant at the South Dakota Symphony Orchestra, where she honed her skills in audience development and promotional strategies.
In addition to her roles focused on performing arts organizations, Melysa has demonstrated her versatility and commitment to education and community outreach. She served as a Student Assistant for a Marketing Professor at Luther College, contributing her insights and knowledge to the next generation of marketing professionals. Melysa also had the opportunity to serve as a Community Learning Center Intern at the Washington Pavilion, where she worked to promote arts education and inspire young audiences.
Melysa's broad experience includes a variety of creative roles that highlight her dedication to the arts and education. She has performed as a member of the Storyland Children's Theatre with Sioux Falls Parks and Recreation and has nurtured young talent as a Youth Choir Director at Jasper Evangelical Lutheran Church and a Dance Teacher at Just For Kix. Moreover, her role as a Colorguard Choreographer at Dell Rapids Public High School allowed her to share her artistic talents and inspire students through performances.
Melysa has also held several positions that enhance her overall skill set, including her time as a Marketing and Communications Coordinator at The Eye Doctors, P.C., and a Cafeteria Worker at Luther College, where she gained valuable team dynamics experience. Through these diverse roles, Melysa has developed a rich understanding of how to engage with communities and effectively communicate messages that resonate with different audiences.
Education and Achievements
Melysa's academic journey reflects her dual passions for music and business. She initially pursued her education at Luther College, where she earned a Bachelor of Arts in Music. This foundational knowledge in music has significantly informed her work in the performing arts sector. Additionally, Melysa earned a second Bachelor of Arts in Business Management with a focus on Music, equipping her with the critical business skills needed for successful leadership and management in the arts.
Her formal education, paired with her deep love for music, has allowed Melysa to merge her artistic endeavors with effective business strategies. This combination of knowledge has proven invaluable as she navigated her marketing career, contributing positively to the organizations she has worked for.
Achievements
Throughout her career, Melysa has demonstrated an impressive track record of achievements in the arts and marketing sectors. At Austin Opera, she has developed and executed marketing campaigns that not only elevate the organization’s profile but also engage a diverse audience and foster a love for opera. Her strategic approach to communications, combined with her artistic sensibility, has been instrumental in driving ticket sales and increasing community participation in the opera’s offerings.
At the Fort Wayne Philharmonic, Melysa strategically improved the organization’s public relations efforts, leading to increased media presence and public engagement. Her initiatives to connect the orchestra with the local community showcased her commitment to making the arts accessible to all. Her innovative programming and outreach initiatives have left a lasting impact on the organizations she has worked with.
Melysa's dedication to community engagement and education is evident in her involvement in youth programs and educational outreach through various organizations. By utilizing her marketing skills and love for the arts, she has inspired and empowered young people to explore their creative potential, thereby investing in the future of the arts.
In summary, Melysa Rogen is a dedicated marketing professional with a strong foundation in music and an impressive track record within the arts sector. Her ability to blend creative and business acumen has made her a driving force in the organizations she has represented, inspiring audiences and promoting the transformative power of the arts in community engagement and education.
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