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Melvin Lenzy
Chief Brand and Innovation Officer
Melvin C. Lenzy is the Chief Brand and Innovation Officer at Legends, a role he has held since August 2022. He is a seasoned professional with over 25 years of experience in business, brand, and strategic marketing. Throughout his career, Lenzy has been instrumental in shaping brand marketing campaigns for prominent sports brands such as EA Sports, Konami, NBA2K, the NFL, and NIKE.123
At Legends, Lenzy oversees corporate brand marketing and leads marketing efforts across various divisions, including Merchandise, Hospitality, Attractions, Growth Enterprises, and International sectors. His work spans multiple regions globally, including Japan, Greater China, Southeast Asia, Eastern and Central Europe, the UK, North America, and Latin America.1
Lenzy's career highlights include managing dynamic marketing campaigns with global athletes like LeBron James and Kobe Bryant and collaborating with major sports franchises such as Paris Saint-Germain FC and Chelsea FC. His educational background includes a Bachelor of Arts from Purdue University and a Master of Education in Sports Management from Xavier University. He was honored with a Distinguished Alumni award by Purdue University's School of Liberal Arts in 2019.14
