Melissa Zhang

Melissa Zhang is a seasoned Brand Manager with a wealth of experience totaling 6 years in managing Tier 1 CPG brands within the Food and Beverage segments.

Her expertise spans brand and commercial marketing, intricate innovation development, complete brand P&L ownership, and utilization of AC Nielsen for market insights.

Melissa's educational background includes pursuing Exchange Student studies focusing on Marketing & Sales at IÉSEG School of Management, a Certificate of Bilingual Studies in Extended French at Riverdale Collegiate Institute, and an International Bachelor of Business Administration (iBBA) with a concentration in Marketing from Schulich School of Business at York University.

Throughout her career, Melissa has held key roles at renowned companies like Campbell Soup Company, The Coca-Cola Company, and The Kraft Heinz Company, where she has a track record of success and professional growth.

Her positions have ranged from Assistant Brand Manager to Senior Associate Brand Manager, covering categories such as Cold Beverages, Desserts, Cheese & Coffee Innovation, and Infant products.

Melissa Zhang's involvement as the Co-President at York Marketing Association showcases her commitment to personal and professional development, as well as her engagement within the marketing community.