Suggestions
Melissa Yap
Content Marketing / Social Media / Branding ex. Smartly.io (Facebook Marketing Partner), Coca-Cola Amatil & MINI Cooper
Melissa Yap is a seasoned global branding, social media, and content marketing professional with a rich experience spanning 13 years. She has expertise in managing and developing both traditional and digital marketing campaigns across various industries such as tech, retail, automotive, consulting, and agency. Her professional journey has taken her through vibrant marketing landscapes in Melbourne, London, and New York City. Melissa has a proven track record of successfully nurturing key stakeholder relationships with media agencies, creative teams, internal divisions, and external suppliers. She excels in conceptualizing and executing Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns that leave a lasting impact on brand image while delivering measurable results. She possesses exceptional creativity in developing digital and social media marketing campaigns that drive high response rates and engagement levels. Additionally, Melissa leverages her strong copywriting skills to enhance brand performance.
