Melissa Wisehart

Melissa Wisehart is a Marketing Expert with a specialization in paid media, digital strategy, technology, and the AdTech ecosystem. She excels in performance-driving and brand media, with a focus on digital and exchange environments including Search, Social, and Programmatic channels. Melissa is results-oriented and manages large budget portfolios effectively. She is an audience-based planning expert with proficiency in audience and data solutions as well as audience tech. Additionally, Melissa is a measurement expert, specializing in attribution, measurement solution design, and modeling approach.

Currently, Melissa Wisehart holds the position of Senior Vice President for Digital Investment, Tech & Analytics at 22Squared, where she applies her expertise in marketing to drive strategies and initiatives in a fast-paced and dynamic environment.