Melissa Story

Melissa Story is currently the Associate Merchant for Hair at Sephora, based in San Francisco, California. In her role, she is responsible for developing and executing strategies for brand growth within the hair category, which includes managing brand relationships, planning product assortments, and identifying opportunities for new brands. Her work involves collaboration across various teams to enhance the customer experience both in-store and online.12

With a background in the consumer goods industry, Melissa has demonstrated expertise as an Assistant Operations Manager, showcasing her ability to navigate complex business environments and manage teams effectively.23 Her experience spans over five years in retail merchandising, where she has honed her skills in category strategy development and brand management.12

In addition to her professional responsibilities, Melissa is noted for her strong communication and analytical skills, which are essential for negotiating terms with brands and analyzing market trends to inform product launches.13