Melissa Santos is a marketing technologist and digital strategist with almost 20 years of experience in demand generation, lead management, marketing operations, and digital marketing strategies. She has worked with companies of all sizes and industries to enhance their digital customer experiences through various marketing technologies, implementing and managing marketing automation, and integrating CRM systems and data warehouses. Santos has certified expertise in Oracle Eloqua Implementation, Oracle Social Relationship Management Implementation, Oracle Responsys Implementation, Deliverability (DMA), Google Search Ads Certification, and Google Analytics. Technical skills include Oracle Content Marketing (Compendium), Maxymiser, SFDC, HTML/CSS/JS, Data Analytica, and Business Intelligence. Her strategic skills cover buyer persona development, customer journey mapping, governance planning, center of excellence design, organizational readiness and change management, marketing maturity, and marketing automation roadmap development. Santos holds a B.A. in Communications from Boston College and an M.B.A. in Marketing from the University of New Hampshire. She currently serves as Director of Consulting and Strategic Services at Relationship One and has previously held positions as Director of Strategic Services, Regional Manager of Marketing Automation Services, and Senior Marketing Automation Consultant at Relationship One. She has also worked as a Marketing Consultant at Tinge of Blue, Director of Marketing, Marketing Manager, and Marketing Communications Manager at Rose Displays, Ltd., PR Associate at Lois Paul & Partners, and Associate Account Manager at Arnold Worldwide.