Melissa Price

Melissa Price is a strategic marketing and customer experience leader with 14 years of sales and marketing experience across loyalty, acquisition, innovation, digital transformation, analytics, and customer journeys/experiences.

With a strong background in marketing leadership, Melissa has spent a decade managing and mentoring associates, and four years on the Senior Leadership Team of a $2.5B Fortune 5 division catering to 1.4M clients.

Currently, Melissa serves as the national president of a 2500-member CVS Health business resource group, bringing over 5 years of national leadership experience in diversity, inclusion, equity, and belonging.

Her wide industry experience spans sectors such as Medicare, healthcare, life insurance, health insurance, and diversity and inclusion.

Education-wise, Melissa holds a Bachelor of Business Administration (BBA) in Marketing with a focus on Integrated Marketing Communications, a Bachelor of Arts (BA) in Spanish, both from Southeast Missouri State University, and a Master of Business Administration (MBA) in Strategy from The University of Alabama.