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Melissa Price
Marketing Strategy Leader - CVS Health + Aetna - CX . Digital . Loyalty . Analytics
Melissa Price is a senior executive at CVS Health & Aetna with extensive experience in healthcare, insurance, and customer experience. She currently serves as a lead director on the senior leadership team for a $20B+ division of CVS Health and Aetna.13 Melissa has been with Aetna/CVS Health for over 12 years, previously holding the position of Senior Manager, Customer Experience & Loyalty.24
Throughout her career, Melissa has:
- Worked across various functions including analytics, customer insights, experience management, digital transformation, sales operations, and marketing.1
- Served as a National Co-President for an LGBTQ+ Employee Resource Group (ERG) for 3 years, providing expert LGBTQ+ guidance to thousands of employees.1
- Spoken at prominent industry events such as Alteryx Inspire, Digital Insurance Connect, and the Out & Equal Workplace Summit.1
- Founded and produced the CVS Health-Accenture LGBTQ+ Health Equity Speaker Series.1
- Won the 2021 CVS Health Diversity Champion Award.1
Melissa is also known for her advocacy work in the LGBTQ+ community. She has been open about her journey as a transgender woman, transitioning while working at Aetna in 2013.4 Her experiences have shaped her commitment to promoting acceptance and supporting the holistic health of the LGBTQ+ community.24
In addition to her professional accomplishments, Melissa is preparing to launch The Love Revolution Podcast and manages a family of websites.1 She is also an alumna of Stanford University's LGBTQ Executive Leadership Program.3