Melissa Peterson

Melissa Peterson is a prominent figure leading the New York office of Collective, a renowned digital commerce agency based in London and New York. With a strong focus on human-natured thinking to drive behavior change, Melissa oversees the implementation of creative, media strategy, and technology solutions.

With a rich background in the marketing and advertising industry spanning various sectors such as entertainment, retail, consumer packaged goods (CPG), telecommunications, and health insurance, Melissa brings a wealth of experience to her role. Her expertise lies in Digital Strategy, Advertising, and Integrated Marketing.

Melissa Peterson graduated from Syracuse University with a Bachelor's degree in Public Relations and Music Industry. Her academic background has provided her with a strong foundation for her career in the dynamic world of marketing and advertising.

Throughout her career, Melissa has held key positions in reputable organizations, including VP, Client Partner at Collective, Account Director at Collective, Business Director at Heat, Account Director at GALE Partners, and several roles at Ogilvy, R/GA, The A Team, Deep Focus, and Universal Music Group.

Melissa's professional journey is a testament to her dedication and expertise in driving successful campaigns and projects in the marketing and advertising landscape, making her a valuable asset to any team or organization.