Melissa McCarty

Melissa McCarty is a Senior Advertising Specialist at GE Appliances, a subsidiary of Haier. In her role, she is primarily responsible for overseeing the company's national advertising campaigns, which include television advertisements and other marketing initiatives aimed at enhancing brand visibility and engagement.

Background and Experience

• Education: Melissa holds a Bachelor of Science degree in Marketing, complemented by a minor in Entrepreneurship.2
• Professional Journey: Before her current position, she has worked at various organizations, including Red7e and Mediaura, which have contributed to her expertise in brand strategy and project execution.3

Achievements

• In June 2019, she received the 5 Star Service Award from the American Advertising Federation Louisville, recognizing her active involvement in the advertising community.1

Melissa's extensive experience in advertising and marketing, along with her educational background, positions her as a valuable asset to GE Appliances as they navigate the competitive landscape of home appliances.