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Melissa Lim
Global Head of Digital Marketing @ Standard Chartered Bank | Driving Growth, Inspiring Teams
Melissa Lim is the Managing Director and Global Head of Digital Marketing and Marketing Operations for Corporate, Commercial and Institutional Banking at Standard Chartered Bank.
With over 12 years of experience in the financial services industry, Melissa is a leader in designing and executing impactful campaigns across various marketing channels.
She holds a Bachelor of Business degree in International Business from RMIT University and has worked in Melbourne, Sydney, Singapore, London, and New York.
Melissa leverages data and insights to optimize marketing performance and efficiency, driving business growth and loyalty.
She is known for fostering a culture of collaboration, teamwork, learning, and creativity among her colleagues.
Passionate about digital transformation, innovation, and sustainability in the banking sector, Melissa is a strategic and analytical thinker who excels in customer experience management.
Her expertise lies in B2B and private banking client needs and preferences, ensuring exceptional customer experiences.
Melissa's career spans various roles at Standard Chartered Bank and ANZ, where she held positions in client coverage, digital marketing, brand and marketing, communications, and banking operations.
